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Our Clients
Shoemark & King has advised enterprises of all sizes and types – government and private, local and international, big corporates and small business.
In every case our focus has been on ensuring that our client’s words deliver the right message to the right audience via the right medium – and within a pre-agreed budget.
Clients (past and present) include:
* BlueScope Steel * Toyota Australia * Weron Automotive Group * GrabStick
* Conservation Forests & Lands * Wood Heating Association * O’Brien Glass
* Cavill + Co * Melbourne International Motor Show * RACV * EPA Victoria

What they say
“Wisdom, vision and communications mastery”
Greg Shoemark is a master communicator. It’s not just that he can grasp a complex brief and know the heart of the story before you can say ‘hold the front page’ – but he can. Nor is it that he can distinguish and create clever and original concepts so that a story is fresh and easily understood – though he can. It’s not even that he places words together that make reading them a joy almost like poetry – although he does. It’s not that he’s attentive, and makes you feel like you’re Number One (though he does), or that he is oh so efficient (though he is). Nor is it that he has an exemplary track record for getting results – though of course he does (and I don’t just mean column inches, I mean altered attitudes). He’s all of this and more.
What makes Greg stand out is his humanity. I’ve known Greg for eight years, ever since the day I started my business. He helped position my business (my industry, actually), supported me and gave me hope. I would not be in business if I had not benefited from Greg’s wisdom, vision and communications mastery.
- Hailey Cavill. Director, Cavill + Co

“Presentation got us a foot in the door”
Until we experienced the Shoemark & King approach to writing our presentations and proposals, we really had no idea of how powerful words could be. When it comes to presenting our automotive training and development services, we need to show our prospective clients what makes us different from our competitors, and especially what makes us better for the individual client’s needs. Shoemark & King makes sure our message is custom-tailored to suit the audience and the purpose in hand.
All of us at Weron are veterans of the car sales business, so we know about selling, but we were amazed at how effectively the right messages and the right words (on paper and in a stand-up presentation) can sell something much more complex than a car – us! Before we got Shoemark & King to write a proposal for us to pitch to a major car company, we thought we had no chance at all for the account – but the presentation got us a foot in a door which had previously been closed, and we were specifically praised on the quality of our presentation.
- Igino Quattrucci, General Manager Training, Weron Automotive Group

“They can do the whole PR package”
The great thing about Shoemark & King is that they can do the whole PR package – press releases, videos, award entries, photography, special promotions, the lot – and everyone on the team is a true professional. At first I was only looking at press releases to go to the trade magazines, because GrabStick is aimed mainly at the building trades (although we do have a plan for retail later, and S&K is already involved in planning for that). No problems there.
It wasn’t long before we needed help to do a video, and we were lucky enough to have Greg work on the script. Next we wanted to find a new distributor, so S&K arranged a prize give-away (with a few well-chosen words “from our sponsor”) at the annual plumbing industry dinner. Within only a few days we were approached by the company that would become our worldwide distributor. When it came time to enter the Yellow Pages Business Ideas Grants for 2003, naturally I got S&K on the job to write the submission – and we ended up as a national finalist.
One more thing – when you get S&K on the job, you get people who really believe in you and your business. Someone you can really trust.
- Warrick Smith, Director, GrabStick

“The outcomes have been first class”
I’ve had the opportunity to work with Greg Shoemark in a variety of situations for 16 years, and I’ve seen his work in a range of media and events. The outcomes have been first class.
Greg has the capacity to quickly grasp the “big” picture, work with his client to understand what the communication or event must achieve, develop an approach which delivers that message in a consistent and professional manner, and craft the message so that the “voice” of the organisation or the individual comes through.
S&K works closely with clients and is responsive to client input to ensure the message correct. Greg is equally comfortable working at CEO level or with people from the factory floor. Above all else, S&K delivers on its commitments both in the timing and quality of the work.
- Murray Longe, Business Owner / Entrepreneur