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PR
Strategy & Concepts
Afraid of wasting your money on PR that doesn’t work? Not sure of
the right media to use, let alone how to get them to run your material?
Struggling to pin down exactly what your message should be and how to
say it?
We can identify what you need to say and who you need to hear it. Shoemark
& King will make your media publicity, print material and videos work
hand-in-hand with your complete marketing mix.
If you need to launch a new product – or an entire new company –
we can develop and implement a launch strategy that will put you firmly
in people’s hearts and minds.
Brand positioning and awareness campaigns are among our specialties, and
we are equally at home working with a household name or a brand new company.
In fact, we can help to make a household name out of a brand new company
– and we can do the same in building awareness of commercial or community
issues. 
Event Organising
Overwhelmed by the sheer workload of organising a big event? Unsure of
who you can trust to do staging, audio and all the other technicalities?
Weighed down by the logistics? Stumped about writing the speeches, let
alone media material?
Shoemark & King can help you launch a new product or a new policy.
We can announce it to your workforce or to the entire population, whether
face-to-face or through the media.
Staging, entertainment, speeches and audio-visual, gifts and transport
– we can organise every facet of your event through our trusted associates
and suppliers.
We will set up your venue, rehearse your speakers, entertain your guests
and ensure that everyone gets to where they are going, exactly when they
need to be there.
Video & AV Production
Unsure about the value of a video or an audio-visual presentation? Worried
about high costs and dubious quality? Lost in the maze of technology?
All at sea about scripting, shooting and choosing the right format for
your purposes?
When you need to put your message on the screen, and really get through
to your audience, we can deliver a video or slide show to do the job.
Shoemark & King can look after every aspect of your presentation –
from researching and scripting, design and graphics, to video shooting
and editing, production, rehearsal and delivery.
Our specialty is producing the entire concept and script for your presentation
– speeches, voice-overs, videos and AV – and then bringing it
all to life.
We will also arrange the right format, whether broadcast-quality video
for a big event, Video CD for economical video distribution, DVD for convenient
quality video, or simple slide shows on disc for use by anyone with a
simple computer.
Print Journalism & Production
Suffering from writer’s block? Not sure how to put your message across
to your readers? On a deadline to get your copy to a magazine or newspaper?
Daunted by the sheer enormity of producing a glossy magazine for your
business?
Shoemark & King can research and produce a single story – or
an entire magazine. We can also produce tailor-made copy for placement
in your preferred media.
Our specialties include in-house and customer magazines, corporate brochures,
newsletters, technical manuals and press kits.
If you have a tough or unusual writing job to do, Shoemark & King
can make it look easy. What’s more, we can do the graphic design,
photography and production too.
Submission & Report
Writing
Too busy to write that big report? Not sure how to create a winning entry
for that coveted award? Facing a live-or-die crisis for your business,
and all hanging on making an effective pitch? Just can’t get your
story down on paper?
If success or failure hangs in the balance, you may need a particular
report (or perhaps an award submission) to be exceptionally clear and
persuasive.
Shoemark & King can present your case in the best possible light,
adding significantly to your chances of success.
This is not spin! This is presenting facts in their most positive form
– you may be surprised at how powerful your story can be.
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